Today’s brands are held to higher standards than ever. Thanks to the proliferation of content, mobile, and social media, consumers want the best information—and they want it fast.
In this growing ecosystem, knowledge moves at lightning speed. Consumers rely on conversations driven by friends, family, and trusted experts—in addition to information they’re passively absorbing through their social media feeds—to learn about products and make purchase decisions.
Your brand, now more than ever before, is in the hands of your community, influencers, and customers. No matter how much you invest in advertising or sponsorships, you won’t cultivate the right relationships until you look at influence in a new way.
Here are the new rules of brand influence.