When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. By 2011 that share had risen to half of all Americans, and today 69% of the public uses some type of social media.
See the full report here: Social Media Use Then and Now
The Art Spirit Gallery has been a downtown fixture in Coeur d’Alene for 20 years.
A new show of original work each month means that gallery patrons will never be bored! Opening receptions are generally held on the second Friday of each month from April through December in conjunction with the Coeur d’Alene downtown Art Walks. Locals and visitors can attend the opening receptions to view the art, meet the artists and socialize. It is always something that I look forward to each month, with The Art Spirit being my favorite stop because of the ever changing exhibits.
There are so many things that The Art Spirit Gallery provides the art community and through collaborations, with organizations like the University of Idaho via The Art Spirit Education Collaboratory, it expands on those opportunities.
I am excited to be able to spread the message that art is for everyone and showcase all the wonderful things that The Art Spirit Gallery provides our community. The new owners will continue the legacy that Steve Gibbs started 20 years ago long after his passing. His presence is still felt every day as you step into the gallery.
“Celebrate wondrous works of art by legendary artist Harold Balazs at the Art Spirit Gallery in Coeur d’Alene, Idaho.”
If you haven’t been into the gallery lately you should stop in and say hello! Someone is always there to greet you with a smile and they LOVE talking to you about the artists work!
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Today’s brands are held to higher standards than ever. Thanks to the proliferation of content, mobile, and social media, consumers want the best information—and they want it fast.
In this growing ecosystem, knowledge moves at lightning speed. Consumers rely on conversations driven by friends, family, and trusted experts—in addition to information they’re passively absorbing through their social media feeds—to learn about products and make purchase decisions.
Your brand, now more than ever before, is in the hands of your community, influencers, and customers. No matter how much you invest in advertising or sponsorships, you won’t cultivate the right relationships until you look at influence in a new way.
Here are the new rules of brand influence.
I see this mistake happening daily all over social media and other spaces on the web. What I want you to think about is this…When you see an ad or even a post on social media that is blatantly trying to sell you something how does it make you feel? Now imagine you see a post that has an intriguing photo and text that appears to be talking directly to you?
Which one do you think you are going to click on? Now tell me what do your posts or even comments on social media look like? Are you talking at or with people?
The reason people gravitate to social platforms like Instagram and Snapchat are:
1. They are visual
2. When an ad appears it doesn’t look like an ad. It looks like the advertiser is talking directly to the user.
Do you want to be the one who is being ignored or noticed? Then I suggest you stop selling to people and start having ‘conversations”!
Great article below all about changing your sales approach:
The “Mad Men” way of marketing and advertising doesn’t always work with social media and online marketing. Once upon a time everything revolved around campaigns with a beginning, middle, and an end. With the introduction of Social Media and Inbound Marketing companies now need to be interactive and create content that pertains to what is happening in real time. Not a set schedule that offers no flexibility. The days of campaigns are numbered!
Have Goals But Be Listening and Observing
A business can have goals of what they want to achieve with their marketing/advertising. They can even decide on some themes for what they are going to be focusing on such as holiday promotions etc. But they MUST be listening and observing.
How many opportunities have been missed? Are your customers or potential customers asking questions you can answer? Did something ground breaking happen that could have been used to indirectly promote your company? If you aren’t listening it is the same as when a tree falls in the forest. Does it make a sound?
Do You Really Not Have Time
The usual reason I hear for why a business isn’t more active on social media or taking advantage of real time marketing is TIME. They say they just don’t have enough time in the day to add this to what they are already doing to run their business. What is the definition of insanity…oh yeah…doing the same thing over and over expecting the same result. It is the same thing with your business. If you just keep doing the same things and don’t ever do something else, then you will continue to just tread water.
Do something new and carve out the time. Or hire someone else to do it for you. Just start to invest in social media and real time marketing. It can boost your sales, bring in more customers, and provide you with more money. All of these things allow you to hire more employees. Which lets you spend less time in your business and more time on your business.
So the question is: Do you have the time now or are your “campaigns” still working for you?